Here We Go Magic – How Do I Know

April 13, 2012

Here We Go Magic straddles some blurred line between straight electronic folk and a more ambient, upbeat psychedelic rock. The result of this generic multidimensionality is a sound that may not be easily defined but is inherently endearing, warm and palatable. Luke Temple’s vocals feel earnest but not annoyingly so, somehow managing to avoid cynicism and sarcasm in a indie-rock landscape that can usually be characterized by a painful self-reflexivity and self-awareness. “How Do I Know,” with it’s loops, dives and epic build, feels a lot like something James Murphy of LCD Soundsystem might be found yelping over. It’s a track that, amazingly, is simultaneously weighty and easy to listen to. Upcoming LP, A Different Ship, is due out May 8th on Secretly Canadian.